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Last Updated:  June 19, 2025

This Cookie Policy explains how Balance VA Limited, (Gibraltar Registered Company Number 123970) uses cookies and similar tracking technologies on www.balanceva.co.uk. These technologies help us enhance your user experience, provide relevant functionality, and improve our services. This Cookie Policy should be read alongside our Privacy Policy, as it forms an integral part of our approach to protecting your personal data and privacy online.

  1. What Are Cookies and Why We Use Them

    2. Cookies are small text files that are placed on your device (computer, tablet, smartphone, etc.) by websites you visit. These files store small amounts of data that can be retrieved by the website to recognize your device, remember your preferences, and enable key website features.

    At Balance VA, we use cookies to ensure our website functions properly, to enhance your user experience, and to collect information that helps us improve our website’s content and performance. Some cookies are essential to the operation of our site, while others are optional and used for analytics, preferences, and advertising purposes.

    Our use of cookies also enables us to distinguish between different visitors, enabling us to maintain sessions, improve security, and deliver a smoother and more personalized browsing experience.

  2. Categories of Cookies We Use

    3. We categorize the cookies we use based on their purpose and the type of data they help us collect. Each category plays a specific role in how our website functions, how it remembers your preferences, and how we improve our services. Some cookies are essential for basic functionality, while others help us analyze usage patterns, personalize your experience, or deliver targeted advertising. Below is an explanation of the types of cookies we use and why we use them.

    1. Necessary Cookies

      2. These cookies are fundamental to the functioning of our website. Without them, core services such as secure login, account navigation, and protection from fraud cannot function correctly. They enable basic features such as page loading, user authentication, and session security.

      For example, they remember your login status as you move through the website, prevent fraudulent activity by verifying the devices used to access our services, and ensure that information displayed is appropriate to your location.

    2. Preference Cookies

      3. Preference cookies remember your choices and settings, such as language preferences, display settings, and region-specific content. These cookies allow us to tailor our content to match your expectations and provide a consistent experience during repeat visits.

      They are not essential to website operation but enhance usability by recalling customizations you have made previously.

    3. Analytics Cookies

      4. Analytics cookies are used to understand how users interact with our website and services. They help us collect anonymous data regarding the pages visited, time spent on each page, links clicked, and overall navigation patterns.

      This data allows us to analyse and enhance our website’s design and performance. We may also use tracking tools such as pixel tags (web beacons or clear GIFs) to monitor user engagement with our content, including email interactions and marketing effectiveness.

      We use third-party tools such as Google Analytics, which may collect information about your use of other websites and online services. Details on how these tools collect and process data, as well as how you can opt out, are provided further below.

    4. Advertising Cookies

      5. These cookies are used to deliver personalized advertisements that are relevant to your interests. They allow us and our third-party partners to show you targeted ads based on your browsing behaviour both on our site and across other websites.

      They also help us assess the performance of our advertising campaigns and understand how users interact with the ads they see.

  3. What Information We Collect Using Cookies

    4.  

    The information gathered by cookies may include personal data in some circumstances. In such cases, we comply with relevant data protection laws, including the General Data Protection Regulation (GDPR) and applicable data protection rules of the United Kingdom.

    For necessary cookies, the personal data we may process includes:

    • Your IP address
    • Your general geographical location (approximate region)

    The legal basis for processing this data is our legitimate interest in maintaining a functional and secure website and service.

    For optional cookies, including analytics and advertising cookies, the data processed may include:

    • Pages visited and time spent on each
    • Date and time of access
    • Device type and browser version
    • Your IP address (for region-based analytics)
    • Interaction patterns, such as link clicks or mouse movement

    The legal basis for processing optional cookie data is your explicit consent, provided when you accept cookies via our cookie banner.

  4. Third-Party Cookies

    5. We may use cookies set by third-party providers who deliver services on our behalf, such as analytics, advertising, or performance enhancement tools. These providers may place cookies on your device and collect data as part of the services they offer us.

    We carefully select these providers and ensure they comply with applicable data protection laws. Further details, including opt-out options and cookie purposes, are provided in cookie tables that we display in our Cookie Consent Manager.

  5. Managing and Controlling Cookies

    6. You have full control over how cookies are used on your device. When you first visit our website, a cookie banner will prompt you to accept or reject optional cookies. You can adjust your preferences at any time by accessing the cookie settings on our website.

    Additionally, you can control cookie behaviour through your browser settings. Most browsers allow you to block or delete cookies, enable notifications before cookies are stored, or automatically reject third-party cookies.

    For more information on managing cookies in specific browsers, refer to:

    If you disable all cookies (including necessary ones), parts of our website may not function properly or may become inaccessible.

  6. Disclosure of Cookie-Related Information

    7. We may disclose personal data collected via cookies to:

    • Trusted third-party service providers (such as analytics or cloud hosting providers)
    • Public authorities where required by law
    • Legal advisors, courts, or law enforcement agencies in case of suspected legal issues
    • Business partners or buyers in the case of a business transfer or acquisition

    We ensure that such disclosures are done in accordance with applicable data protection laws and subject to appropriate safeguards, including Standard Contractual Clauses (SCCs) where applicable.

  7. Your Data Protection Rights

    8. If we process personal data through cookies and act as the data controller, you have rights under applicable data protection laws, including:

    • The right to access your personal data
    • The right to rectify inaccuracies
    • The right to erase your data (in certain circumstances)
    • The right to restrict or object to processing
    • The right to data portability

    To exercise these rights, you can contact us using the details in the ‘Contact Us’ section. We may request identity verification and will respond within one month unless an extension is justified due to complexity.

    If you believe your data protection rights have been violated, you also have the right to lodge a complaint with the Information Commissioner’s Office at any time.

  8. Security and Storage of Your Data

    9. We implement robust physical and electronic safeguards to protect personal data collected via cookies from unauthorised access, alteration, disclosure, or destruction. These include encryption, secure servers, and restricted access policies.

    However, while we strive to protect your information, no system is entirely immune to security threats. Transmission of data over the internet always carries some risk. You are responsible for maintaining the confidentiality of any login credentials provided to you.

  9. Changes to This Policy

    10. We reserve the right to amend this Cookie Policy at any time. Changes will be posted on this page, and the date of the latest revision will be updated. If significant changes are made to the way we use cookies or process your data, we will notify you by a clear notice on our homepage or via email where appropriate.

    We encourage you to review this policy periodically to stay informed about our use of cookies.

  10. Contact Us

    11. If you have any questions, concerns, or requests related to this Cookie Policy or how we use cookies, you may contact us at:

    Email: legal@balanceva.co.uk

    Address: 2 Neptune House, 2 Marina Bay, Gibraltar GX11 1AA.

Attention: Oliver Codrington

We strive to address all queries efficiently and respectfully.